Taken with Transportation Podcast: Paint, Paper, Metal and Machines

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Taken with Transportation Podcast: Paint, Paper, Metal and Machines By Members of the SFMTA Paint Shop Thermoplastic Team Six restripe Lake Merced Boulevard to create a new bike lane. Street signs, street paint and parking meters keep us moving safely and efficiently around San Francisco. We may take them for granted because we are so used to seeing them, but they are a vital part of our transportation management infrastructure.  In “Paint, Paper, Metal and Machines,” the latest episode of our podcast Taken with Transportation , we take a tour of the SFMTA’s Street Operations shops. These shops are responsible for street and curb painting, parking meter management and street sign production and installation in San Francisco. We depend on the work they do, whether we get around the city by walking, driving, cycling or scooting.  “Drivers need to know where they need to be,” Traffic Paint Shop Supervisor Brian McBride tells Taken with Transportation Host Melissa Culross. “The street

SOCIAL MEDIA APPS

SOCIAL MEDIA APPS Interactive Sites With A Focus On Events 


 Virtual reality and events are another way to attract new viewers to your website, and can create an instant impact with other marketing efforts. If you submit a press release about your event or the latest innovations on your website to different social bookmarking networks, the chances of increased exposure are much higher. Making sure all of your submissions are tagged and indexed in the right categories will help you create a strong presence in the community; essentially, you are notifying your community of the upcoming event or news in press release form.


 If you catch onto a trend or other newsworthy subject, you can gain instant favor on a variety of social bookmarking communities such as Digg, Technorati, or Reddit. This is a great example of buzz marketing at its best, and can benefit your website promotion efforts in multiple ways. 


Podcasting 


Developing online audio episodes of content is quickly becoming a popular activity for bloggers and website owners, and including this type of media on your website can help you promote your work in a new way. The immediate attraction of audio on your website can also be submitted to social bookmarking sites and other media channels, and once you have a system in place for publishing these files on your site, you can start sharing the link on a regular basis. Sites including Digg and Technorati now have a section for podcasts and audio files; more people are becoming interested in simply listening than reading, and you can begin to reach a much wider market by taking advantage of this trend. 


Streaming Media .


If you have a business or website that can create news, tips, or advice, then Livecasting may be another opportunity for you. These segments of online video are designed to share an idea, showcase an event, or even stage a seminar. The idea is to generate enough interested users who ‘join’ the session from anywhere; 

livecasts are online events that can be used to generate buzz. A press release that highlights the event can easily be submitted to social bookmarking sites and directories for instant exposure. 


Distributing Files.


  Media sharing is one of the precursors to social bookmarking and networking, developing from the concept of photo sharing and music exchanges. As these sites have grown, more people are learning to share and create profiles so that they can fit into different communities naturally. Flickr this is just ONE example, and you can create a small profile of your own to join. Always remember to include all ink back to your main website, as this will be the ultimate driver of new traffic..



All of these social media platforms offer you an opportunity to establish a presence within a community, and then start to network with other individuals. Always keep in mind that any piece of content that is published on the web has potential for sharing; the link is what will be submitted to social bookmarking directories and networks, and you can work on building a profile of your won, or counting on your customers to do this for you. The goal is to create a valuable and consistent presence in a variety of social media outlets so that the chances of being bookmarked and shared are much higher. 

Web 2.0 Explained Building a network of like-minded users and visitors is the basis of Web 2.0 applications on the web today, and social bookmarking is just one element of this growth. Web 2.0 sites are based on a few key principles that encourage interaction and sharing information with ease. By using tagging and breaking down information into keyword structures, everything is organized in a way that makes it easy to search and find specific information. From blogs to shopping sites, Web 2.0 has allowed new, media-rich applications to serve as platforms for all users. Sites such as Digg.com, StumbleUpon, LinkedIN, ThisNext, and dozens of others are building communities and creating networks. Iking on for decades; filtering information on consumers, and segmenting the market. Market segmentation is an essential part of consolidating demographic information, and has often been compiled through surveys, focus groups, and other market research initiatives. Web 2.0 applications allow many marketers to simply skip these steps; if your consumer market is voluntarily sharing information about their tastes, preferences, and other ideas through social bookmarking channels, it becomes much easier to learn and develop new tactics to keep them engaged. Many industries can gain significant insights and information from experimenting with social bookmarking and networking tools. This concept of creating a knowledge economy is growing rapidly in areas such as: 

 Retail banking  Pharmaceuticals Education  Research and Development Communications  Retail and Shopping



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